Les Fry

Chief Executive Officer

Experience: Prior to the BearCom CEO role, Les joined the team in 2019 as the Senior Vice President of Sales & Marketing, overseeing all commercial aspects, including Enterprise, Inside Sales & the Rental business across North America. Previous to BearCom, Les held executive level leadership roles across multiple distribution businesses over the last 25 years. He served as SVP Sales & Marketing for United Rental/BakerCorp from 2015-2019 and SVP of Sales & Marketing for Safety-Kleen from 2011-2015. From 1995-2011 he held senior operations & sales leadership roles for Fortune 500 Ashland Inc, including the Valvoline division. Les has over 25 years of extensive experience driving growth and operational efficiencies in channel distribution and the rental industry, positioning him uniquely to lead BearCom.