Competition in the retail sector
is as tough as ever. When merchants are selling pretty much the same brands at pretty much the same prices, customer service is the one thing that can set them apart.
That’s what motivated
Motorola Solutions to develop the
CLS1110, a tough, lightweight and compact radio, purpose-built for indoor environments up to 150,000 square feet. The CLS1110 has one channel and one watt of power on UHF, which illustrates the intent of this two-way radio’s design: doing one job really well.
A single channel means there’s almost no training — optimum for a retail workforce — and a single watt means you pay only for the power and range you really need. Up to 56 business frequencies are available, so it’s easy to find one that does not conflict with neighboring signals.
Long battery life is another upside of building the radio to meet retailers’ precise power and range needs. The CLS1110’s lithium-ion battery can last up to 12 hours on
single charge, perfect for the store that’s open from 9 a.m. to 9 p.m.
CLS1110 in the grocery store
Cashiers need a better way to call for a price check than announcing it over the store’s antiquated public address system. Scenarios that are hilarious in a TV sitcom (announcing over the PA any confidential or potentially embarrassing product) can infuriate customers in real life, so these kinds of price-check calls are best done discreetly.
Speaking of comedy mainstays, the shattered wine bottle display is all too common in grocery stores, and radios allow staff to call for help in an instant. Also, a quick call to the produce or meat counter manager can save stock people from having to walk across the store to make these checks in person.
In general retail stores
In department stores and specialty boutiques alike, keeping your salespeople on the sales floor is the surest way to help the most customers. Being able to check stock remotely without having to visit the stockroom themselves is the prime appeal of a two-way radio.
The CLS1110 has been ruggedly designed to handle bangs, bumps and the occasional skid across the warehouse floor. It’s also very lightweight at 4.6 ounces, so workers do not tire of carrying it.
In the shopping mall
Malls are like a holiday buffet for shoplifters, who are canny enough to avoid the glance of uniformed security personnel. That’s why so many store and mall security people go the plainclothes route.
The CLS1110 doesn’t look like a police radio, which helps security people blend into the background. It also works with a wide variety of headsets and surveillance kits that allow store detectives to stay on the prowl in near silence.
Radios also make it much easier to track down lost children and report the antics of teenage troublemakers. And since a mall is practically a city unto itself, any kind of emergency, from health to fire to gas leaks, requires the simple push-to-talk reliability of two-way radio communications.
A quick note on FCC licensing
Business-class radios like the CLS1110 require an FCC license, an extra expense that needs to be taken into account if you’re buying for the first time. Some stores may run these radios without an FCC license, but it's not advisable. The risk of doing that far outweigh the cost savings. TodaysWirelessWorld.com covered this subject in detail: See
Why Your Radio Network Needs To Be FCC Licensed.
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