Car dealerships cover a lot of ground. New and used cars and trucks along with service bays and the showrooms can sprawl over dozens of acres. It’s not like co-workers are within shouting distance.
That’s why two-way radios are such a popular choice for car dealerships. Dealers know exactly how much coverage they need, and they can choose radios designed specifically for their needs. Phones are fine for contacting somebody at a desk, but people working under the hood or parking a new trade-in are not apt to have a phone nearby.
For years, the CP200 from Motorola has been a favorite of business owners who need a sturdy analog radio that works well across a broad range of disciplines. Car dealers have sales people, parts desk people, technicians, security guards and maintenance staff. Each one has specialized skills but they share a common need: being able to easily push one button and talk to co-workers on the other side of the lot.
In 2013, Motorola introduced the CP200d, a digital version of the popular CP200. Why would car dealerships need a digital version of their old standby? A few points spring to mind:
- Digital radios have better sound quality to the edge of their range — conversations don’t fill up with more static as people move farther way from each other.
- Digital radios are optimized for voice communications and can tune out background noise, which can be a big bonus for front office managers talking to service technicians in the shop amid revving engines and air wrenches running full blast.
- A digital radio can communicate on a dealership’s local area network, enabling a technician to confer with engineers at the factory, even if it’s on the other side of the world.
- The CP200d uses about 40 percent less power than the analog model, so it lasts longer on a charge and stands a better chance of remaining powered up for an entire shift.